Alice
Basic information
Website: https://web.archive.org/web/20241228021419/https://www.11x.ai/
Short description: 11x develops “digital workers”, or AI-agent designed to automate the entire sales development process [source]. They designed two agents: Alice, an AI SDR, designed to carry prospecting and engagement, and Mike, an AI Phone Agent, designed to carry call-based outreach.
Intended uses: What does the developer say it’s for? Mike and Alice are autonomous AI sales workers for the sales sector. They handle tasks like voice calls, email campaigns, and LinkedIn outreach, executing complete workflows to optimize revenue generation [source]
Date(s) deployed: October 28, 2023 [source]
Developer
Website: https://web.archive.org/web/20241228021419/https://www.11x.ai/
Legal name: 11x Limited [source]
Entity type: Private Limited Company (UK)
Country (location of developer or first author’s first affiliation): Incorporated: UK (14393667) [source]. HQ: San Francisco, London [source]
Safety policies: What safety and/or responsibility policies are in place? Unknown
System components
Backend model: What model(s) are used to power the system? Unknown
Publicly available model specification: Is there formal documentation on the system’s intended uses and how it is designed to behave in them? None
Reasoning, planning, and memory implementation: How does the system ‘think’? Its memory implementation tracks interactions and retains contextual information, enabling tailored follow-ups and maintaining communication across channels [source]
Observation space: What is the system able to observe while ‘thinking’? 11x.ai observes prospect data (names, titles, companies), engagement metrics (opens, replies), channel activity (email, LinkedIn), historical interactions, and CRM updates. This enables it to analyze behavior, adapt outreach, and optimize lead generation strategies [source]
Action space/tools: What direct actions can the system take? Automating prospecting, crafting and sending personalized messages, scheduling follow-ups, managing multi-channel outreach (email, LinkedIn), and booking meetings directly into calendars [source]
User interface: How do users interact with the system? To configure Alice (AI SDR), users can define their ideal customer profile; set up their email domains and sequences; configure personalization parameters; establish outreach rules and limits. For Mike, (AI Phone Agent) users can upload their call scripts and talking points; configure call handling preferences; set up integration with their calendar; define lead qualification criteria [source]
Development cost and compute: What is known about the development costs? Unknown
Guardrails and oversight
Accessibility of components:
- Weights: Are model parameters available? Unknown
- Data: Is data available? Unknown
- Code: Is code available? Closed source
- Scaffolding: Is system scaffolding available? Closed source
- Documentation: Is documentation available? Unavailable
Controls and guardrails: What notable methods are used to protect against harmful actions? Unknown
Customer and usage restrictions: Are there know-your-customer measures or other restrictions on customers? None
Monitoring and shutdown procedures: Are there any notable methods or protocols that allow for the system to be shut down if it is observed to behave harmfully? Unknown
Evaluation
Notable benchmark evaluations: None
Bespoke testing: For Alice: [source]. For Mike: [source]
Safety: Have safety evaluations been conducted by the developers? What were the results? SOC2 Type II certification, fully complies with GDPR and CCPA [source]
Publicly reported external red-teaming or comparable auditing:
- Personnel: Who were the red-teamers/auditors? Unknown
- Scope, scale, access, and methods: What access did red-teamers/auditors have and what actions did they take? Unknown
- Findings: What did the red-teamers/auditors conclude? Unknown
Ecosystem information
Interoperability with other systems: What tools or integrations are available? Integrates with major CRM systems, email providers, calendar tools, phone systems, linkedIn (for social selling) [source]. It aims to integrate itself in one’s workflow, but no full list is provided.
Usage statistics and patterns: Are there any notable observations about usage? Some available on the website [source]
Additional notes
None